Home » News & Events » News » Homepage News » Be Book Smart
Print This Page

Be Book Smart


With a goal to get 1 million books to kids in need, Reading Is Fundamental (RIF) and Macy’s have joined together to launch Be Book Smart, RIF’s largest customer supported campaign held at Macy’s stores nationwide. From June 21 – July 21, Macy’s customers can give $3 to help provide a book for a child and get $10 off an in-storepurchase of $50. Macy’s will donate 100 percent of every $3 to RIF.
“One million books means opening new doors and new opportunities for countless children in Pittsburgh and nationwide,” said Florri Ladov, Executive Director. “With only 1 book for every 300 children in low-income neighborhoods in this country, Macy’s, RIF and all the customers participating in Be Book Smart are making a real and lasting impact with children here in our own backyard.”
“Macy’s support ensures that millions of books get to the right children in neighborhoods across America. Macy’s and their customers are thanked by RIF kids around the country every day,” said Carol H. Rasco, president and CEO of RIF. “We are honored to be partnering with Macy’s again, encouraging communities nationwide to be book smart and help children turn the page to a brighter future.”
Since 2004, RIF’s partnership with Macy’s has raised more than $21 million to support children’s literacy through customer-supported fundraising campaigns, in-store events and volunteer activities. Additionally, Macy’s is the founding sponsor of RIF’s Multicultural Literacy Campaign, a multi-year initiative to support early childhood literacy in African American, Hispanic, and American Indian communities—where reading scores are often the lowest. Macy’s is also a proud supporter of Book People Unite, RIF’s national campaign to spark a movement for children’s literacy and ignite a reading renaissance in America.  
“Macy’s joins RIF in our commitment to the young readers and future leaders in communities across the country,” said Martine Reardon, chief marketing officer of Macy’s. “Through this partnership each year, our customers are helping to turn the tide against childhood illiteracy in their own communities.”
For more information on the Be Book Smart campaign and to show your support of RIF and children’s literacy, visit www.rif.org/macys.